Article: Colgate To Sell Its North American Laundry Detergent Brands; Separately, Will Repatriate $800 Million From Overseas Operations Under American Jobs Creation Act.

NEW YORK, July 12, 2005 /PRNewswire-FirstCall/ -- Colgate-Palmolive Company announced today its agreement to sell its North American heavy-duty laundry detergent brands to Phoenix Brands LLC. The transaction includes the sale of the detergent brands Fab, Dynamo, Arctic Power, ABC, Cold Power and Fresh Start, and the license of the Ajax brand for laundry detergents, in the United States, Canada and Puerto Rico.

Reuben Mark, Colgate's Chairman and CEO said, "The sale of these detergent brands is an important part of Colgate's strategy to de-emphasize detergents while focusing on our high margin, fast-growing oral, personal and pet care businesses."

The ...

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