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Article: BEAUTY BEAT: UNGARO'S APPARITION GETS A GUY...YSL U.S. UNIT SHIFTS GEARS.
- Article from:
- WWD
- Article date:
- July 11, 2005
CopyrightCOPYRIGHT 2005 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Matthew W. Evans
Ungaro's Apparition Gets a Guy
NEW YORK -- A year after Emanuel Ungaro introduced his women's scent, Apparition, the designer is launching a men's version, called, naturally enough, Apparition Homme.
"This is his newest men's scent, a complement to [last September's] Apparition," said Steven DeMelis, director of marketing for Salvatore Ferragamo and Emanuel Ungaro fragrances at Gary Farn Ltd. "We're targeting gentlemen aged 25 and older who are sophisticated, know they like quality and understand Ungaro as a designer."
Apparition Homme will be introduced Sept. 1 at 38 Neiman Marcus locations and on the ...