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Article: Canadian Entertainment at a Glance.

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Resource News International
Article date:
July 13, 2005
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Winnipeg, MB, Jul 13, 2005 (Resource News International via COMTEX) 

'HARRY POTTER' LEAK A MARKETING COUP

Vancouver - Even Harry Potter and his gang couldn't have conjured up a better potion for a marketing campaign than the accidental leak of the latest Potter book from a suburban Vancouver store, a marketing expert says.

The sixth book in the series about a young wizard is supposed to remain a secret until 12:01 a.m. local time Saturday but some were sold at a Real Canadian Superstore in Coquitlam, B.C. Raincoast Book Distribution Ltd. obtained a B.C. Supreme Court injunction Saturday preventing anyone who received a copy from disclosing or ...

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