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Article: Citroen UK happy with VAT incentive; Tax break doesn't boost sales, but it helps hold share.(News)(Value Added Tax)
- Article from:
- Automotive News Europe
- Article date:
- July 11, 2005
- Author:
CopyrightCOPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Ian Morton
Citroen UK says the 17.5 percent discount it gave car buyers in May was a success despite a drop in its overall retail sales compared with May 2004.
The company said the promise to pay customers' value-added tax helped it sell 4,506 cars in May, maintaining a 5.3 percent share of the UK retail market. May retail sales in the UK slipped to 85,377 units compare with 90,135 in May 2004.
"We are happy that our VAT-free and cashback offers are helping to maintain our share of a difficult market," Citroen UK spokesman Julian Leyton said.
He said the transparency of the offer makes it popular with private customers, who ...