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Article: Wessex Trains to pool passengers.(MarketDeveloper)(Brief Article)

Article from:
Data Strategy
Article date:
July 13, 2005
Copyright

Wessex Trains, part of the National Express Group, has selected MarketDeveloper to host its marketing automation software and services.

The operator will bring all customer information together in a single, intelligent database, to better understand passengers and tailor marketing campaigns to specific audiences.

MarketDeveloper is to collate all disparate customer information - a combination of ...

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