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Article: Physician Executives' persuasive styles of communication in downward influence situations. (Management Theory)
- Article from:
- Physician Executive
- Article date:
- January 1, 1993
- Author:
CopyrightCOPYRIGHT 1993 American College of Physician Executives. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In the January-February 1991 issue of Physician Executive, the author reported on the persuasive strategies used to influence both attractive and unattractive subordinates. The focus in the earlier study was on what was communicated. In this investigation, attention is devoted to the way physician executives communicate. The results strongly suggest that physician executives' communicator style preferences are affected by whether or not they like or dislike the subordinates they are attempting to persuade.
It is frequently argued in the medical management literature that physician executives can have a meaningful impact on the health care system in the United ...