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Article: Euro RSCG faces threat to #2m French tourism brief.(French Tourist Office reviews advertising contracts currently held by Euro RSCG London)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- July 14, 2005
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The French Tourist Office is reviewing its #2m advertising and planning and buying business in the UK as it prepares for a worldwide review of its brand.
The move could throw Havas' hold on the business into doubt. In the UK, the French Tourist Office has launched a statutory review of the account, currently held by Euro RSCG London, with planning and buying through Media Planning Group.
Later this year, France's national tourist board is expected to carry out a far-reaching review of its strategy as it sets out to devise a global approach to its marketing, with consistent messages across its different markets. In the UK, the two incumbents are ...