Article: House Party, Inc. Rewrites Rules of Advertising by Generating 'People-Powered Media' for Entertainment Marketers; New Company Partners with Entertainment Brands to Generate Advance Buzz for DVDs, TV Shows, Music Releases and Video Games.

NEW YORK -- Nickelodeon Television Proves Power of House Party

What do you get when you cross a Tupperware Party with a VIP movie screening, and throw in the viral power of the Internet? House Party, Inc. has the answer. This new Web-based media and technology company brings it all home for entertainment brands by putting a megaphone to the exponential pass-along power of the Internet. The company announced its launch today on the heels of a successful venture with Nickelodeon Television, the number one television network for kids.

House Party, the people-powered media channel for launching new entertainment releases, offers an alternative to traditional ...

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