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Article: CRM for the SMB market: five considerations for making a smart decision; Formerly reserved for the largest of enterprises, CRM has become a practical solution for small to medium-sized businesses (SMBs) looking to boost sales and optimize performance by really managing--and improving--the entire customer relationship.(CUSTOMER RELATIONSHIP MANAGEMENT)
- Article from:
- Customer Interaction Solutions
- Article date:
- March 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Technology Marketing Corporation. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Scanning recent trade magazine articles will show that vendors have realized that SMBs represent an under-tapped market and are targeting offerings to meet the specific needs of this segment. To do so, they are lowering prices and, therefore, making solutions more affordable for these companies. Vendors also have paid attention to SMB pain points, building applications that offer more functionality as well as easier configuration and use. As a result, market forecasts indicate smaller companies are responding positively to these changes and are expected to increase their CRM spending in the year ahead.
The issue for SMBs, then, is no longer whether or not CRM is ...