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Article: Timeless toys: 'Star Wars' keeps the focus on fun as its audience ages and film series ends.(Lucas Licensing Ltd.'s movie licensing agreement)
- Article from:
- Daily Variety
- Article date:
- June 21, 2005
- Author:
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Action figures! Lightsabers! Darth Tater?! Oh, my.
Given the vast selection of merchandise out there, it might be hard to imagine for anyone born before the release of the original "Star Wars" that there was a time when film fans were left to choose between a T-shirt or movie poster if they wanted a personal memento of their favorite film. It was the movie that changed filmmaking history about 30 years ago in a galaxy far, far away that also revolutionized the licensing and merchandising business that is now embedded in the movie industry.
Today there are about 400 licensees in more than 30 countries featuring thousands of products, according to Lucas ...