Article: Foot cream reborn as women's product.(New Packages: Food * Beverage * Pharmaceutical * Medical * HBA)(LamisiIAT foot cream repackaging)(Brief Article)

A popular foot medication is being feminized through repackaging in a paperboard carton designed to appeal to women.

LamisiIAT foot cream was introduced in 1999 by Novartis Consumer Health as an over-the-counter topical medication for toenail fungus. Novartis is now repositioning it as a cure for moccasin-type athlete's foot, which leads to scaly or thickened skin at the sides or bottom of the feet. According to Novartis, up ...

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