|
|
Article: Purdue puts Senokot name on wheat bran product.(Purdue Products LP)(Brief Article)
- Article from:
- Chain Drug Review
- Article date:
- July 4, 2005
CopyrightCOPYRIGHT 2005 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
STAMFORD, Conn. -- Purdue Products LP has launched Senokot Brand wheat bran, a fiber supplement made with 100% natural wheat bran.
The product is available in three flavors--orange, orange flavor sugar-free and flavor-free sugar-free. Unlike conventional fiber products, the grit-free natural wheat bran powder formulation is said to mix easily in an 8-ounce glass of water and does not gel after stirring.
"Our research reveals that consumers trust the Senokot brand name and value this unique wheat product," notes Monica Kwarcinski, senior director of medical services at Purdue ...