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Article: Moms want marketers to get to the point in e-mails.(marketing to moms)
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- July 1, 2005
CopyrightCOPYRIGHT 2005 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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While most moms are receptive to permission-based e-mail marketing, they demand clear value from promotions. It's also essential for marketing e-mails to get to the point quickly--make that immediately.
Nearly nine in 10 online moms (87%) cite coupons and special discounts as the reason they sign up for retail e-mail newsletters or promotions, and 69% sign up to find out what's on sale, according to a survey conducted by Lucid Marketing and Email Labs in May 2005.
Getting moms to open a marketing e-mail is half the battle. While many marketers concentrate on crafting an attention-grabbing subject line, moms are more likely to decide whether to open an ...