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Article: PepsiCo International Signs South Africa Franchise Agreement with Pioneer Foods.
- Article from:
- PR Newswire
- Article date:
- July 20, 2005
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CAPE TOWN, South Africa, July 20 /PRNewswire/ -- PepsiCo International today announced the appointment of Pioneer Foods, a leading South African food and beverage company, as its franchisee in the Republic of South Africa.
Under the agreement Pioneer Foods' beverage subsidiary, Ceres Fruit Juices, will bottle and distribute a range of PepsiCo soft drinks, including Pepsi, Diet Pepsi, 7-Up, and Mirinda. The drinks will be manufactured in Ceres' plant in Gauteng.
The agreement was signed by Dr. Franklin Sonn, Pioneer Foods director and former South African ambassador to the United States, and by Steve Reinemund, PepsiCo chairman and chief executive ...