Article: De Beers LV planning to open 150 stores.(FACETS)

As De Beers LV completed preparations for the opening in June of its Manhattan showroom, The Times of London reported that the joint venture between De Beers and LVMH is planning to open 150 outlets of the luxury jewelry retailer. The partners are investing about $500 million in the project.

The Manhattan showroom, which is located on Fifth Avenue, will be the first of numerous De Beers LV stores in the United States. The second showroom will open in Beverly Hills in October. Speaking to The Times, Guy Leymarie, chief ...

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