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Article: The Vandiver Group, Inc. & Partners Create Word-of-Mouth Practice Group.
- Article from:
- PR Newswire
- Article date:
- July 20, 2005
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WOM Helps Clients Cut Through Clutter
ST. LOUIS, July 20 /PRNewswire/ -- St. Louis-based The Vandiver Group, Inc. (TVG) hosted seventeen representatives of Pinnacle Worldwide to create a practice group in word-of-mouth (WOM) marketing.
"TVG has had a process in place for more than a year helping clients leverage word-of-mouth. We worked with our partner firms in Pinnacle Worldwide at a meeting hosted in St. Louis, to formalize a practice group that can offer these services to our clients worldwide," Donna Vandiver, President & CEO of TVG, and a member of Pinnacle's executive committee, said.
Studies conducted by NOP World, TVG's research ...