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Article: Cohen brings personality to local stations: he plays big-league ball in mid-sized market.(FIFTH ESTATER)(Cohen, Bruno)
- Article from:
- Broadcasting & Cable
- Article date:
- July 18, 2005
- Author:
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Each weekday morning, producers at KMAX Sacramento, Calif., unfurl a 40-foot canvas map of the region across the station's parking lot. On the Mega Map, as the Viacom-owned UPN station calls it, reporters plot out traffic snarls as a camera rolls from above. Bands sometimes perform on top of the map, and viewers recently saw a herd of cattle traipse across it.
Station President/General Manager Bruno Cohen might prefer to have a helicopter relaying traffic information, but, for KMAX, a UPN station in a midsize market, that is not an option. So the Mega Map was born. "I said, 'Let's do something low-tech and with personality,'" he says.
Besides showing ...