Article: Majority of U.S. Adults Think it is a Good Idea to Forbid Direct-to-Consumer Advertising for New Prescription Drugs When They First Come to Market.

More adults favor a mandatory rather than a voluntary ban

ROCHESTER, N.Y., July 21 /PRNewswire/ -- Legislators and the pharmaceutical industry itself are considering some form of moratorium on direct-to-consumer advertising for new prescription drugs for a specified time period after a new drug comes to market. Findings from a new survey suggest that such requirements would be viewed favorably by many Americans; a 51 to 25 percent majority of U.S. adults tend to agree that it is a good idea to forbid direct-to-consumer advertising for new prescription drugs for some period of time after the U.S. Food and Drug Administration (FDA) has approved a new drug so that ...






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