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Article: Combination therapies gaining popularity, says Cutting Edge report.(Cutting Edge Information)(Brief Article)
- Article from:
- Pharma Marketletter
- Article date:
- July 25, 2005
CopyrightCOPYRIGHT 2005 Marketletter Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Combination treatments are a rising trend in the pharmaceutical industry, with the average brand team spending $65.0 million to develop them, says a new study from Cutting Edge Information, entitled Defending brand revenue: pharmaceutical lifecycle management planning, available at www.PharmaLifecycleManagement.com.
"Combination drugs are creating a buzz within the industry right now, and brand teams with aging patents are investing their research ...