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Article: Birds Eye first to sign up to new ad opportunities on Sky Active.(Captain Birdseye's contract with British Sky Broadcasting Group PLC. Sky Active)(Brief Article)
- Article from:
- New Media Age
- Article date:
- July 21, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FMCG giant Unilever has become the first brand owner to take advantage of new interactive TV ad opportunities on the recently relaunched Sky Active entertainment portal.
The satellite broadcaster is extending its existing red-button offering by allowing brands to promote their products within the editorial content of its video magazine offering (NMA 20.01.05).
As well as offering brand owners the chance to sponsor existing feature pages, Sky plans to work with advertisers to develop entirely new content propositions that are integrated with their campaign objectives.
Unilever is launching a month-long campaign that will see Captain Birds ...