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Article: Bailey offers real suggestions to attendees.(Maria Bailey, 5th annual Kids Today Conference)
- Article from:
- Home Textiles Today
- Article date:
- July 11, 2005
- Author:
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Bonita Springs, Fla. -- In order to market to moms, you have to understand where they are coming from, said Maria Bailey of BSM Media, the keynote speaker at the 5th annual Kids Today Conference here last month.
One of the most important things to think about is how moms are using your products, said Bailey--and it might be different than what you think. A mother herself, Bailey gave an example of moms freezing juice boxes for their kids' lunch boxes. One brand of juice box has a straw that will fall off when chilled; if the manufacturer had understood how the product was being used, that's something it would have considered in the package design.
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Article: Bailey pleased by bulls' progress
Sentinel, The (Stoke-on-Trent UK);
July 5, 2008 ;
303 words
... ... section in August, and manager Maria Bailey is pleased with their progress ... the start of the season," said Bailey. "Our under-nines side did ... in joining the club can contact Maria Bailey, telephone (01782) 761057.
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