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Article: Sugar Producers and Farmers Praise Advertising Standards Board Decision to Call Johnson & Johnson's Splenda Ads Misleading.
- Article from:
- PR Newswire
- Article date:
- July 26, 2005
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New Zealand Ad Authority Upholds Complaint Against J&J
WASHINGTON, July 26 /PRNewswire/ -- The New Zealand Advertising Standards Authority (ASA) has upheld a complaint against Johnson & Johnson for misleading marketing practices in advertisements for the chlorinated artificial sweetener Splenda. "This complaint is on the basis that Splenda is being compared directly to sugar and misleading and confusing consumers into thinking it's as natural as sugar because it's 'made from sugar and tastes like sugar,'" according to the upheld complaint.
The Authority's Advertising Standards Complaints Board, made up of representatives from New Zealand's advertising ...