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Article: ALFA'S BEST SEDAN; The new 159 aims finally to harness the company's potential.(News)
- Article from:
- AutoWeek
- Article date:
- July 25, 2005
CopyrightCOPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MATT DAVIS
The new Alfa Romeo-Maserati business unit has a tough road to travel if it is to thrive. Many people have been under the impression Alfa was Fiat Auto's only shining light in all the drama of the recent decade. But sales of the Alfa 147, 156 and 166 dropped dramatically over the past two years. The company has fallen far behind on sophisticated engineering, since the money to invest just isn't there. Maserati struggles less, but it still bleeds money.
Despite Fiat Auto's financial chaos, there are still a lot of fighting words flying about on Alfa's return to the United States, with many saying cars will start rolling off the boat at ...