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Article: Positively Pine Bluff: Pine Bluff has a new marketing campaign to go with its new attitude. (Pine Bluff, Arkansas)
- Article from:
- Arkansas Business
- Article date:
- January 11, 1993
- Author:
CopyrightCOPYRIGHT 1993 Journal Publishing, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A NEW MARKETING PLAN for the city of Pine Bluff takes a spin on the city's seemingly new attitude.
"Positively Pine Bluff" is the plan created by the Little Rock-based advertising agency Cranford Johnson Robinson Woods that debuted this month. It captures part of the city's positive feeling.
After twice being ranked last in the "Places Rated Almanac" published by Prentice Hall of New York, Pine Bluff has not always had something positive on which to capitalize.
But now the city is embarking on its second megafund drive in five years. Partners In Progress II is set to kickoff Wednesday, Jan. 13, but city officials aren't disclosing how much they hope to ...