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Article: Classy glasses: wine-by-the-glass programs give guests plenty of options to try wines new to them while boosting sales.
- Article from:
- Cheers
- Article date:
- July 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Wine-by-the-glass programs are thriving all over the country. Why? An oversupply of wine worldwide, low domestic price points and younger consumers' growing love affair with wine are three strong reasons. The practice of providing multiple options in wine service may have started out in fine dining restaurants, but now it's common in cool wine bar hangouts, small bistros, and even chain restaurants.
With a restaurant-going public that has become more wine savvy and daring every year, offering an interesting wine-by-the-glass program is not only profitable (margins can be better on a glass of wine than on a bottle), but smart marketing. Patrons today want to learn, ...
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Article: Zaca Mesa, Syrah, Santa Ynez Valley, 2002, ...
The Washington Times;
March 29, 2006 ;
448 words
... ... roll, especially with wines made from Rhone - grape ... The good Zaca Mesa wines display plenty of ripe ... complexity, making the wine interesting to contemplate ... astringent. A young wine, this syrah provides ... Mesa, Syrah, Santa Ynez Valley, 2002, $20 [NO CREDIT ...
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