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Article: Baltimore shop to tout philanthropic work of Cal Ripken.(Ripken Baseball contracted with Warschawski Public Relations)(Brief Article)
- Article from:
- PR Week (US)
- Article date:
- August 1, 2005
CopyrightCOPYRIGHT 2005 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BALTIMORE: Ripken Baseball, the philanthropic arm of former baseball star Cal Ripken Jr.'s business, has hired Warschawski PR as its agency of record.
John Maroon, director of PR for Ripken Baseball, said he pushed internally for agency help and selected Warschawski based on previous relationships with Amy Christopher, SVP, and David Warschawski, president and founder.
Christopher said it was a natural fit given the fact that the agency is based in the city where Ripken made his name as an all-star baseball player with the Baltimore Orioles. She added that Ripken Baseball also was impressed by its national branding work.
Despite the sports ...