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Learn How to Talk the CEO-Talk: Communicating the Value of Supply Chain Management To Your CEO.(Book Review)

Learn How to Talk the CEO-Talk Communicating the Value of Supply Chain Management to Your CEO By: Karl Manrodt, Brian Gibson, and Stephen Rutner Council of Supply Chain Management Professionals, 2005 24 pages, $49.95 ISBN 0-9761747-3-1 To order: visit cscmp.org

There is one piece of supply chain management advice that everyone agrees on: To have a successful program, you need the support of your senior executives. But what if you don't have that support? What if your C-level executives don't understand the strategic value of supply chain management and logistics?

To help answer these questions, the Council of Supply Chain Management Professionals has just come out with ...

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