Article: Besides price, brand name is most important.(Brief Article)

Article: Study: Brand-Name Importance Drops For CE ...
TWICE;  July 3, 2006 ;     700+ words ... ... most likely to be the chief shoppers of home electronics ... claimed they are the chief shoppers or that they equally ... groups claimed to be the chief shoppers or to equally share ... Brand Name 29% Special offers ...

Article: Women More Involved in Home Electronics Purchases; New Vertis ...
Business Wire;  June 28, 2004 ;     700+ words ... ... Besides Price, Brand Name Is Most Important ... home electronics chief shoppers indicated that, besides price, brand name was the most important ... D) --Although brand name was most important to chief shoppers, 10 percent fewer ...

Article: Women are chief shoppers, favor organics.
Marketing to Women: Addressing Women and Women's Sensibilities;  March 1, 2006 ;     700+ words ...Nearly nine in 10 women over age 35 (88% of those age 35-49 and age 50+) say they do 60% or more of the grocery shopping for their households, according to Vertis' 2006 Customer Focus study. More than three quarters (77%) of 18-34-year-old women say so. Fewer than half of men in any age group say

Generic or Brand Name Drugs.(Senior Health Advisor 2004.1)
Clinical Reference Systems;  January 1, 2004 ;     700+ words ... ... All medicines have both a generic and a brand name. The generic name describes the ingredients ... patent period allows the maker of the brand-name drug to get back what they spent to develop ... can be sold only after the patent on a brand-name drug expires. Is there a difference ...

Generic and brand-name drugs.(Adult Health Advisor)
Clinical Reference Systems;  February 1, 2008 ;     700+ words ... ... medicine. Medicines may also have a brand name. Brand names are assigned by the companies ... the chemical name fluoxetine has the brand name Prozac. At first, new drugs are protected ... The patent period allows the makers of brand-name drugs to recover what it cost them to ...

Generic and brand-name drugs.(Adult Health Advisor ...
Clinical Reference Systems;  May 31, 2007 ;     700+ words ... ... medicine. Medicines may also have a brand name. Brand names are assigned by the companies ... the chemical name fluoxetine has the brand name Prozac. At first, new drugs are protected ... The patent period allows the makers of brand-name drugs to recover what it cost them to ...

Generic and brand-name drugs.(Adult Health Advisor 2006)
Clinical Reference Systems;  November 1, 2006 ;     700+ words ... ... medicine. Medicines may also have a brand name. Brand names are assigned by the companies ... the chemical name fluoxetine has the brand name Prozac. At first, new drugs are protected ... The patent period allows the makers of brand-name drugs to recover what it cost them to ...