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Article: Brand Central: Robert Hollander's company has made a name for itself by handling high-concept marketing issues for Britney Spears and Dodge.(Brand Sense Partners)(Interview)
- Article from:
- Los Angeles Business Journal
- Article date:
- July 18, 2005
- Author:
CopyrightCOPYRIGHT 2005 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ROBERT Hollander's career has taken lots of twists and turns. Today, he is president of Brand Sense Partners, Los Angeles-based company that manages licensing products for Thermos, Britney Spears and Dodge, among others. Hollander, who went to Georgia Tech University on a football scholarship, saw his marketing career take off when the Atlanta Olympic Committee chose him to spearhead licensed product development. Next came stints running licensing for Championship Auto Racing Teams and serving as president of WhatsHotNow.com, a Los Angeles company that sold licensed products on the Web.
Question: Describe your company.
Answer: We really try to unlock and ...