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Article: Making a fortune out of the foodies; Editor William Sitwell claims Waitrose Food Illustrated is serious journalism. But how much freedom can a contract magazine really have?
- Article from:
- The Evening Standard (London, England)
- Article date:
- August 3, 2005
CopyrightCOPYRIGHT 2005 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: DAVID ROWAN
FOR a contract magazine with barely 6,000 paying customers, Waitrose Food Illustrated has been making rather a noise lately. Last week, almost every newspaper covered its announcement that an obscure 11-year-old cookbook had beaten the Nigellas and Delias in a poll to find the all-time culinary bible. Before that, you will have read about Luke Johnson's scandalous assault on restaurant critics as jealous alcoholics, or Marco Pierre White's headline-grabbing attack on rival chefs (think Gordon Ramsay) for spending too much time on TV.
WFI, as it styles itself, has a knack for attracting attention not normally apparent in the ...