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Article: Paramount to distribute Game Genie. (Paramount Home Video contracts with manufacturer Lewis Galoob Toys to be sole distributor of Game Genie Videogame Enhancer)
- Article from:
- Video Business
- Article date:
- November 27, 1992
- Author:
CopyrightCOPYRIGHT 1992 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In a move that recognizes demand for alternative entertainment product, Paramount Home Video has agreed to become the exclusive distributor of the Game Genie videogame enhancer to video stores. The arrangement with manufacturer Lewis Galoob Toys is effective immediately.
In a statement, Paramount executive VP Eric Doctorow said the distribution agreement "represents our launch into an exciting new category of home entertainment" and would allow video stores "to enhance their business by inventorying Game Genie for sales or rental."
The Game Genie, available primarily in toy stores, is a module that plugs into a game console's cartridge port; the game ...