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Article: How to make RRP work in your store: confused by retail ready packaging? Worried by its implications? Help is at hand.
- Article from:
- Grocer
- Article date:
- July 16, 2005
- Author:
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Walk around Tesco's Extra hypermarket near its headquarters in Cheshunt and you will grasp fairly quickly how retail ready packaging solutions are transforming the way business is done on the shop floor. You will spot the bananas sold on wheeled trollies, the chilled pizzas that are now stacked vertically in special units in the fridges and the cat litter that is being stocked in easy-to-handle crates. In fact, everywhere you look, there are new solutions on display.
Of course, that should not be too surprising as Tesco has been a frontrunner in the development of RRP--retail ready packaging--for the past two years. And Liz Hulbert, the retailer's RRP project ...