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Article: Loyd Grossman gets the cream.(Marketing: PROMOTIONS--PRODUCTS--PACKS)(product introduction)(Brief Article)
- Article from:
- Grocer
- Article date:
- July 16, 2005
- Author:
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Celebrity foodie Loyd Grossman is extending his grocery brand with the launch of a range of creamy pasta sauces and pesto.
Premier Foods, which produces the 37m [pounds sterling] brand [Total IRI 52 w/e June 25, 2005], is hitting the market with Loyd Grossman Creamy Italian Cooking Sauces and two pesto variants from August.
The company reckons the Grossman name as well as a growing taste for authenticity will help reverse a 1% decline in creamy Italian ambient sauces for the same time period.
It believes the decline is due to a gap in the market for a premium creamy offering and the new Grossman sauces will fit the bill, creating a 1.5m [pounds ...