|
|
Article: MALAYSIA AIRLINES AND ESPN STAR SPORTS ANNOUNCE PACT.
- Article from:
- AsiaPulse News
- Article date:
- August 5, 2005
CopyrightCOPYRIGHT 2005 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
(Full text of a statement. Contact details below.)
KUALA LUMPUR, Aug. 5 /Xinhua-PRNewswire-AsiaNet/ -- Malaysia Airlines and ESPN STAR Sports, Asia's number one sports broadcaster, today entered into a two-year broadcast sponsorship agreement. This will give Malaysia's national carrier increased visibility during the 2005/2006 and 2006/2007 seasons of the English Premier League (EPL).
The EPL Asia broadcast sponsorship further strengthens Malaysia Airlines' brand and international presence in key markets in Asia. It is also an extension of the airline's involvement in community development programmes through sports not only in Malaysia but also in ...