Article: MIZRAHI DESIGNS `SEMI-COUTURE' FOR BG.

Byline: Marc Karimzadeh

NEW YORK -- Isaac Mizrahi continues to straddle the worlds of mass and class, selling off-the-rack fashions at Target and made-to-order at Bergdorf Goodman.

For his next project, however, the designer wanted to hit a spot somewhere in the middle, and so the idea of what he calls "semi-couture" was born. The collection of 10 pieces will launch exclusively at Bergdorf's in two weeks.

Unlike the custom collection Mizrahi launched at the specialty store last year, semi-couture features off-the-rack pieces in four sizes and wide, basted seams that will be finished for customers in just one sitting with a store seamstress.

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