Article: Cheese appetites expand: dairy and deli case assortments reflect consumers' growing appetites for specialty cheeses, from A for Asiago to Q for Queso Blanco and S for Scamorza.

The increased popularity of specialty cheeses, with several hundred varieties, is bringing a new look to dairy and dell cases, where retailers are presenting broader assortments in those departments along with cheese islands, pegged displays and cross-merchandising programs that position baskets of assorted cheeses in the fruit and salad sections.

Industry surveys confirm that American, Cheddar, Mozzarella, Blends and Ricotta account for three-quarters of all cheese consumption, but category sales growth over the next several years is projected to come primarily from specialty cheeses that range from ethnic choices like Parmesan, Romano, Asiago, Havarti, Gouda ...

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