Article: Vox shop: own-label olive oil performs well at co-operative group ... truffle oil is the most popular of Harrods' specialist range ...(Focus On: OILS)(Brief Article)

HELEN EATON CATEGORY MARKETING MANAGER, GROCERY EDIBLES, THE CO-OPERATIVE GROUP

Olive oil--which is the key growth sector within oils--is up in value in the market, with the Co-op's value sales up 9.1%.

Own-label rates of sale for extra virgin olive oil are particularly strong in the total Co-op, reflecting the fact that more people seem to be trading up to extra virgin from standard olive oil and are purchasing larger pack sizes. It's this factor that has helped drive the total Co-op's strong value performance.

The key sellers in the Co-op, in terms of volume rate of sale, are still Co-op Pure Sunflower Oil one-litre and Co-op Pure Vegetable ...

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