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Article: Vox shop: own-label olive oil performs well at co-operative group ... truffle oil is the most popular of Harrods' specialist range ...(Focus On: OILS)(Brief Article)
- Article from:
- Grocer
- Article date:
- July 23, 2005
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HELEN EATON CATEGORY MARKETING MANAGER, GROCERY EDIBLES, THE CO-OPERATIVE GROUP
Olive oil--which is the key growth sector within oils--is up in value in the market, with the Co-op's value sales up 9.1%.
Own-label rates of sale for extra virgin olive oil are particularly strong in the total Co-op, reflecting the fact that more people seem to be trading up to extra virgin from standard olive oil and are purchasing larger pack sizes. It's this factor that has helped drive the total Co-op's strong value performance.
The key sellers in the Co-op, in terms of volume rate of sale, are still Co-op Pure Sunflower Oil one-litre and Co-op Pure Vegetable ...