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Article: Port of call for trendy crowd.(Port wine from Fells, Vintage )(Brief Article)
- Article from:
- Grocer
- Article date:
- July 23, 2005
- Author:
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Port producers are stepping up plans to give the wine a more trendy image among young people and increase drinking occasions outside of Christmas.
Suppliers, distributors and trade groups are developing marketing strategies and packaging innovations to add stylish appeal to Port in the UK.
At the 2003 Vintage Port tasting event for the trade last week, Paulo Russell-Pinto, marketing manager for the Instituto dos Vinhos e do Douro (the Douro and Port Wine Institute of Portugal), explained that while vintage Port attracted a loyal and more mature consumer, the group wanted to draw younger people into the category.
"We have been working on key ...