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Article: New ghost in the machine: live chat's makeover translates into increased sales.(COMMUNICATION)(usage of online tools by woodworking industry)

Article from:
Wood Digest
Article date:
July 1, 2005
Author:
Copyright

Already popular with websites looking to offer wood industry visitors the ultimate browsing experience, live chat support has gotten a major makeover of late, offering woodworking companies a number of new sophisticated online tools to capture more sales online.

Indeed, going beyond the basic, pop-up text chat window--which a company rep uses to communicate with a customer in real time by exchanging text messages--the latest round of chat programs enables company reps to effortlessly perform advanced cyber-acrobatics while engaging with customers.

Case in point: While answering a customer's basic product questions via text chat, a company rep using the ...

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