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Commercial printers voice 'surprising' role for digital.
- Article from:
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Graphic Arts Monthly
- Article date:
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July 1, 2005
- Author:
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Copyright informationCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Adoption of digital presses may be moving along nicely among digital services providers, corporate in-plants and data centers, but mainstream general commercial printers have been slower to buy toner-based color production equipment.
This situation is apparently changing, if comments of some panelists and audience members attending the Sheetfed Pressroom Conference in Chicago last month are accurate. But while more general commercial printers are buying (or thinking of buying) digital presses today, their reasons differ from those expressed by earlier users. How so? Well, these buyers don't necessarily plan to serve a specific need for variable-data printing or true ...
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