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From wordsmith to communication strategist: heresthetic and political maneuvering in technical communication.(APPLIED THEORY)

SUMMARY

* Proposes William Riker's heresthetic, or "structuring the world so you can win," as a strategizing method

* Suggests that this approach will better position technical communicators to succeed in the global information economy

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THE NEED FOR HERESTHETIC

A constant refrain in recent essays about the future of technical communicators is the need for more strategic awareness. In her article on the future of technical communication, Barbara Giammona (2004) cites several leaders in the profession who point out the need for strategy: "IBM's Andrea Ames calls herself an information strategist" (p. 352); Neil Perlin says technical communicators ...

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