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Article: DEREON ADDS TO FOUNDATION.
- Article from:
- WWD
- Article date:
- August 8, 2005
CopyrightCOPYRIGHT 2005 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jennifer Hirshlag
NEW YORK -- Beyonce and Tina Knowles are continuing to build up the House of Dereon.
The mother-and-daughter duo said last week the contemporary brand, named after Beyonce's grandmother, will be adding handbags and small leather goods to its assortment of sportswear, outerwear and fur, under a licensing agreement with New York-based Accessory Exchange.
Beyonce, co-creative director at the House of Dereon, said in a statement that she sees the handbag license as another step in making her dreams come true.
"In the same way that lighting and sets and sound design are necessary for an engaging concert ...