|
|
Article: Prospecting: does a Web site generate bona fide client leads?(perspective)
- Article from:
- Residential Architect
- Article date:
- July 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Hanley-Wood, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
my firm, Hutker Architects, has a multifaceted marketing program. One key ingredient is our Web site. It took a good deal of capital and person-hours to create, and the site continues to require attention to remain fresh. When our leadership team considered creating it, we were motivated by the thought that this would be the end-all marketing tool to attract clients. Isn't that what all of the marketing seminar leaders are telling us? We were all fired up to get images of our work on the Internet as soon as possible so the magic could begin.
While we developed the Web site, we continued to pursue other marketing venues including mailings, seeking to be published, ...