Press release article from our research archive:

Challenging Myths in the High Definition Television Market; Key Tests That Measure What Consumers Really See on TV Challenge Commonly Held Perceptions of Plasma, LCD and Microdisplay Rear Projection TV Technologies.

NEW YORK -- Plasma television technology received high marks versus other popular flat-panel televisions in a series of tests designed to measure picture quality in a way that better represents what consumers really see when watching television, according to IDC, a leading provider of global IT research and advice. Pioneer Electronics (USA) Inc. commissioned the study, entitled "Mythbusting -- Just the Facts on Plasma TV Performance," in conjunction with the launch of four new plasma televisions to help consumers make educated purchase decisions in a highly cluttered and confusing television market.

IDC used a separate testing laboratory, Imaging Science Foundation, to ...

Related newspaper, magazine, and journal articles:

See all results. Or, try our Advanced Search.

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 60 million articles! Access over 3,500 publications with a FREE trial!