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Article: Tulsa Zoo adopts new logo.
- Article from:
- Tulsa World (Tulsa, OK)
- Article date:
- August 10, 2005
CopyrightCOPYRIGHT 2005 Tulsa World. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Shaun Epperson
Aug. 10--Officials hope the new design will make the zoo even more recognizable.
A new logo that was unveiled Tuesday will help launch an image face-lift that will make the Tulsa Zoo more recognizable and marketable, zoo officials said.
The new logo also will be the face of the Tulsa Zoo Friends, the zoo's fundraising arm, which was using a separate logo, Zoo Director Stephen Walker said.
"The public needed one very recognizable image for us to brand the Tulsa Zoo with," Walker said. "As we all know, a brand is extremely important in today's society."