Article: TIAA,& Feeling Pressure, Embarks on Retail Push.

TIAA-CREF, once the gold standard of pension plan providers, has been ceding share in recent years to banks, brokerage firms, and other financial institutions.

Herbert M. Allison Jr., the New York firm's chairman and chief executive officer, said the loss of customers and crucial pieces of business are proof it needs to transform into a more diverse financial services provider while guarding its long-standing place of respect in the industry.

"I think the environment has changed and we have to adapt," Mr. Allison said. "We have offered our retirement plan for 87 years, and it has produced remarkable results, and we are very proud of that. The mission ...

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