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Article: Santa Barbara gets "Sideways" boost: Ventura and Oxnard play up laid-back lifestyle.(SOUTHERN CALIFORNIA RESORTS & DESTINATIONS)
- Article from:
- San Diego Business Journal
- Article date:
- July 4, 2005
- Author:
CopyrightCOPYRIGHT 2005 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Just as Orange County has become "The O.C." thanks to a hit TV series, Santa Barbara is getting extra publicity as a result of the 2004 hit movie "Sideways." And they're happy to get the attention. "A lot of Californians already knew about wine country, but "Sideways' has brought more high-end visitors to the area," said Donna Mulgrew director of sales with the Santa Barbara Conference & Visitors Bureau.
The CVB has plans to launch a culinary tour to go along with its wine tours.
"Everyone is doing wine country tours and dinners now," she said.
That holds true for meeting planners as well as weekend visitors.
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