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Article: GfK NOP Financial Announces Two Phase Study of Consumer-Directed Health Plans - Qualitative and Quantitative Data Offer Insight Into Market Adoption.
- Article from:
- PR Newswire
- Article date:
- August 12, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Aug. 12 /PRNewswire/ -- GfK NOP Financial today announced its new Consumer-Directed Health Plan (CDHP) Study, designed to identify the opportunities and challenges surrounding the adoption of CDHPs, including Health Reimbursement Accounts (HRAs) and Health Savings Accounts (HSAs). The multi-sponsored program will examine the attitudes and beliefs of the core constituencies expected to have the most influence on the market acceptance of CDHPs-brokers, employers and consumers.
The first phase of the Study offers qualitative insight based on research in three key markets -- Philadelphia, Chicago and Dallas. GfK NOP conducted nine focus groups among ...