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GfK NOP Financial Announces Two Phase Study of Consumer-Directed Health Plans - Qualitative and Quantitative Data Offer Insight Into Market Adoption.

NEW YORK, Aug. 12 /PRNewswire/ -- GfK NOP Financial today announced its new Consumer-Directed Health Plan (CDHP) Study, designed to identify the opportunities and challenges surrounding the adoption of CDHPs, including Health Reimbursement Accounts (HRAs) and Health Savings Accounts (HSAs). The multi-sponsored program will examine the attitudes and beliefs of the core constituencies expected to have the most influence on the market acceptance of CDHPs-brokers, employers and consumers.

The first phase of the Study offers qualitative insight based on research in three key markets -- Philadelphia, Chicago and Dallas. GfK NOP conducted nine focus groups among employee ...

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