Article: Mainstream green: Architect Peter Pfeiffer makes a case for the everyday sustainable home.(Think Green)

Peter Pfeiffer seldom needs to sell the concept of sustainable architecture, but he can make a very convincing case when he has to. "We've been around so long that people come to us with a similar ideology," says Pfeiffer, who attributes the majority of his clientele to "the graying of the green Baby Boomers." But, he adds, "A lot of the houses we've done are for big Texas oil executives." The latter group might not sit still for a sermon on the fate of the earth, and Pfeiffer sees no need for one. Rather than appeal to their altruism or sense of collective guilt, he simply explains why building one of the greenest houses in the country is also building the best house for ...

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