Article: Kraft's cheese whizzes rethink a core product; Cooking up new ideas to win back marketshare.(News)(Kraft Foods Inc.)

Article: No holy grail in whole grains; Food: Convenience ...
Advertising Age;  June 27, 2005 ;     700+ words ... ... bowl of oatmeal topped with fruit and drinking a glass of orange juice. Kraft Foods' Post brand has pushed on the whole-grain varieties within its ... he calls "spartan spending in media.'' Grains are clearly not the Holy Grail.

Article: The Holy Grail of One User ID.
netConnect;  October 15, 2007 ;     700+ words ...By Michelle Kraft U.S. medical libraries use Eduserv's Athens to provide seamless offsite access to electronic resources, says Michelle Kraft Librarians would like to provide patrons with ubiquitous access to electronic ...

Article: Internet's Holy Grail in sight: Numbers to please ...
Advertising Age;  August 5, 2002 ;     700+ words ... ... mean an increase in Internet advertising, says Carole Walker, director of e-communications advertising and strategy for Kraft Foods' e-commerce group. ``At this point, most traditional planners do not understand the Internet and they don't feel ...

Article: Innovation is the holy grail in this ...
Grocer;  December 11, 2004 ;     700+ words ... ... flavour variants. Meanwhile, Milkybar dropped out of the top 10 with sales down 15% to just over 51m [pounds sterling]. Kraft and Ferrero have retained their presence in the top 20 line-up with the latter's Ferrero Rocher brand, ranked 15, picking ...

Article: Breakfast--still the holy ...
Stagnito's New Products Magazine;  January 1, 2007 ;     700+ words ... ... cereals, elimination of trans fats, and widespread use of whole grains has helped market leaders Kellogg, General Mills, Kraft's Post Cereal brand and Quaker Oats. The overall market penetration of breakfast foods in the U.S. diet, however, remains ...

Article: Knock-knocking on heaven's door: suppliers tend to think of ...
Grocer;  September 10, 2005 ;     700+ words ... ... FOODSOLUTIONS' CHRIS HALES EXPLAINS THE DIFFERENCES Chris Hales, sales director, chain accounts at Unilever Foodsolutions, has been on both sides of the fence,having previously worked at Kraft managing the Sainsbury account. He concedes

Article: What was the Holy Grail, and why our centuries-old ...
The Independent - London;  October 22, 2008 ;     700+ words ... ... fevered excitement over the idea that the Holy Grail is in town. Curators spent five years ... the most credible contenders to be the Holy Grail itself. Professor Robin Cormack, the ... still a plausible argument that it is the Holy Grail." What is the grail actually meant ...